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Crafting Trade

Crafting Trade is now part of, bringing you the same great selection of products at wholesale prices, but with more ranges and better availability.

Retailers / Stockists

If you have a physical or online store selling direct to customers, you can sign up for a retailer account and you'll get 50% off the RRP of products* created by Ideal Shopping Direct and selected other suppliers, including Tattered Lace, Screen Sensation and more.

Distributors / Wholesalers

If you exclusively sell products wholesale, you can sign up for a distributor account and you'll get 60% off the RRP of products* created by Ideal Shopping Direct and selected other suppliers, including Tattered Lace, Screen Sensation and more.

Our Brands

New Wholesale Customers

If you're new to Crafting Trade, first create a new customer account. Then email us on with details of your company, including VAT / sales tax no where applicable, and we will either approve your account or contact you requesting further information. We aim to have you up and running well within 2 working days.

Existing Wholesale Customers

Just login to the website using your email address and password, and you'll get your trade prices automatically on applicable items.

If you've not logged in since our old website, you will need to reset your password to login to the website.

Trade Terms & Conditions

These terms are in addition to the standard terms for

  1. Registration

    Upon registering on our website, your account will require approval which will take approximately 2 working days, subject to verification of any supporting documentation. We will require the following details in order to approve your account:

    • Full name of company owner
    • Full Company name and address
    • Company VAT number (if applicable)
    • Certificate of Sales Tax (if applicable)
    • Commercial Premises/Address (Distributors/Wholesale)
    • Quantity of stockists supplied to (Distributors/Wholesale)

    Please complete the online registration and email any supporting documents to and you will receive an email once your account is approved/declined or on hold awaiting further documentation.

  2. Discount Level

    Discount levels are set at 50% off RRP for retailer/stockist accounts and 60% off RRP for distributor/wholesale accounts. This discount applies to the brands above only - other brands available on are sold at full retail price.

  3. Minimum Retail & Distributor Requirements


    • Minimum quantities of 3 per individual item line (unless an alternative minimum quantity is specified on the website.)
    • Minimum order value is £150.00 GBP.
    • There is no set order frequency for standard Trade/Retail accounts, however any inactive accounts will be contacted after 12 months and may be closed down.


    • Minimum quantities of 5 per individual item line (unless an alternative minimum quantity is specified on the website.)
    • Minimum order value is £350.00 GBP.
    • Total combined orders value needs to reflect the minimum currency equivalent of £2000.00 GBP per quarter (£8,000.00 GBP per annum).
    • Minimum order frequency is once per quarter.
    • Proof of company premises is required.

    Any Distributors falling below this level will have their account reviewed after 6 months and moved to Retailer/Stockist level if the minimum quarterly value is not met.

  4. Pricing and Amendments

    • Orders are paid at the time the order is placed.
    • Any items out of stock at the time of packing will be deducted/refunded and confirmed via email.
    • We do not mark any items to follow at a later date unless under specific circumstances.
    • We cannot split orders once placed.
    • We reserve the right to restrict deliveries and/or cancel orders to overdue credit accounts.

    By ticking the 'I Agree' box on our checkout page you are agreeing to the terms & conditions of this document, as well as the general terms and conditions for

  5. Promotions & Discount Codes

    Discount codes and promotions on are, unless otherwise stated, for retail customers only and will not be accepted when you are logged into a wholesale account.

    Bundles and other sale items will be charged at the discounted retail price or the standard trade price, whichever is lower.

  6. Returns/Refunds and Cancellation Policy

    Ideal Shopping Direct Ltd do not operate a sale or return policy and returns will only be accepted for goods which are either incorrectly supplied or unfit for purpose. For any incorrect items received, please email us at quoting the consignment reference and/or order number.

    • All claims must be notified within 7 days of receipt, any claims received after this time will not be considered. We will also require photographic evidence of the incorrect items received including multiples of each individual product where applicable.
    • For any items damaged in transit we will require confirmation within 7 days of receipt, together with photographic evidence of the packaging and contents showing the damage sustained as this is a standard requirement for any claim to be made to our couriers. We will replace the items and send with your next order or refund depending on preference/stock availability.
    • Any products that need to be replaced will only be shipped to our direct retailers/distributors and not to the end customer.
    • Refunds will only be made to the card/account used to pay for the original order.

    We reserve the right to cancel orders within 24 hours or up to the order is shipped. We will refund the order to the card or PayPal account used to originally pay for the order.

  7. Risk

    Risk on the goods passes to the buyer upon delivery.

  8. Retention of Title

    Title remains with Ideal Shopping Direct Ltd until full cleared payment has been received.

  9. Account Review/Closure

    • Accounts will be reviewed where requirements are not met and may face closure unless a valid reason is offered, we will make contact via email before any changes are made and allow 14 days for any response to be made.
    • Distributors must sell to retailers and not directly to customers, and we may request a full list of stockists supplied to at outset or during any future reviews.
    • We will not support any Stockists or Distributors offering pre-orders or announcing product releases straight from the Create & Craft launch before they are officially released on the trade website. The only exception to this is the Tattered Lace magazine which is released usually within a week of the official launch on Create and Craft and we understand pre-order subscriptions are often used between stockists and their customers.
  10. Account Refusal

    We reserve the right to refuse any accounts that do not meet the specified requirements, have previously failed fulfilling payment commitments or have in any way used defamatory comments against the company or our products.

  11. Changes to Terms & Conditions

    These terms and conditions were last updated on the 1st October 2019. We may change these terms and conditions at any time and without prior notice.

    Please contact should you have any queries regarding these terms and conditions.